The Science of Colour and First Impressions, The 90% Rule
Colour psychology studies how different hues influence human behaviour and emotions. Research suggests that first impressions are formed within 90 seconds, and colour can account for up to 90% of that initial judgement (Medium, The Art Logic).
A particularly important concept is 'Enclothed Cognition.' A 2012 study (University of Hertfordshire context) suggests that the clothes we wear—including their colours—influence not just how others see us, but our own psychological state, confidence, and cognitive performance. By wearing colours associated with specific emotions, we can regulate our own mood and performance.
Key psychological responses to colours include: Red symbolises energy, confidence, and determination, potentially slightly increasing heart rate. Blue evokes trust, professionalism, and stability, making it a preferred choice for interviews and business meetings. Black represents authority, professionalism, and elegance, often associated with perceived intelligence (Ape to Gentleman).